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The Story

Kou Sportswear was founded in 2017 by me, Britt Bertens. Growing up with two grandmothers who were entrepreneurs and parents with a clothing store, entrepreneurship flows through my veins. Visiting trade fairs, purchasing and helping out in my parents’ store my whole life have already determined which industry I belong in: the fashion industry. From the combination of entrepreneurship, the love of fashion, my fascination for sports and my obsession with wintersports, I wanted to create a new label.

‘‘Kou Sportswear is a múst addition to your wintersports outfit’’


Kou Sportswear is a label with trendy winter sports clothing from now. Unlike other brands in the winter sports industry, we only focus on outerwear for women. Our items are always designed to be combined with everything that is new in the store or in your wardrobe at home. So even if you don’t buy a new ski suit every year, you can still give your outfit a new twist with our outerwear and accessories.


With the direct translation of the trends from worldwide fashion shows and the street scene to the winter sports fashion, Kou Sportswear comes with sleek contours, recognizable, feminine and sporty designs to a contemporary appearance. Both in the well-known primary colors and the seasonal trend colors. You can opt for an exclusive print to upgrade your outfit with a key-piece, but if your outfit is already very colorful, you can also go for a sportier solid base. Something for everyone.


Kou Sportswear links to the entire ‘winter sport’. Winter sports have long ceased to consist of just skiing or snowboarding. Two-thirds of winter sports enthusiasts hit the slopes, but everyone enjoys everything there is to do. So also off the slopes. The accessible collection of Kou Sportswear can be worn with every activity. Even outside of winter sports, the items are easy to wear in other sporty outfits, especially if you do outdoor sports. In addition to portability, our collections are also accessible in price. We always try to offer a quality product, neatly produced at a fair price.


We ‘dare to be different‘ than the existing winter sports collections offer. Kou Sportswear therefore specifically chooses to focus on outerwear and accessories. Show courage, be yourself and build on your dream. Take winter sportswear out of context, make people think, but don’t lose sight of the snowy peaks. Strong can also be related to the reliability of the quality. The use of Italian fabrics with proven good qualities and properties necessary for a comfortable and functional sports outfit complete the collection. Kou Sportswear ensures that you stay nice and warm even on the highest snow peaks.

The threshold is therefore low and the essence is that you give your winter sports outfit an extra boost with the items from Kou Sportswear. The collection is available in our webshop and at selected stores.

Our Team

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    Britt Bertens


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